The Canadian Annual Industry Statistics Report Summary
From MMIC and COHV
January 1st, 2014 to December 31st, 2014
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Over one hundred and seven thousand new units of motorcycles, scooters and ATVs plus parts and accessories were sold during 2014 at an estimated retail value of one billion, six hundred and fifty-six million dollars ($1,656,696,000). Motorcycles and scooters accounted for 52.10 percent of total new units sold, while ATVs made up the remaining 47.90 percent. By dollar value, new motorcycle sales accounted for 52.42 percent of the total retail value of sales and new ATV sales accounted for 47.58 percent of the total retail value of new unit sales. In 2014, 72.76 percent of new motorcycle and scooter retail sales occurred in the spring and summer from April to September inclusive, and 27.24 percent in the fall and winter combined. New retail sales for ATVs in 2014 were 62.88 percent in the spring and summer from April to September inclusive, and 37.12 percent in the fall and winter combined.
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