The MMIC wants to extend that warm "family" welcome to those who may now be thinking about getting started into motorcycling. To that end, MMIC's most recent initiative is the production and distribution of a series of four information brochures. These free publications have been written, in English and French, to provide new and returning riders with the helpful tips they'll need to get riding.
There are a number of practical reasons to ride a motorcycle but there are even more very human ones. As MMIC's President, Robert Ramsay, puts it: "Golfing and tennis may be enjoyable but there is no feeling like experiencing the world on two wheels. Because we love motorcycling so much, we think everyone should have an opportunity to discover for themselves the unrestricted joy of riding." "And," adds Mr. Ramsay, "because most motorcyclists tend to regard each other as members of a distinctive group, sharing unique experiences and feelings, the idea of presenting those who ride as a kind of family of individuals, has tremendous appeal to us.
"Our industry wants to send out the message that the world of motorcycling is an inclusive, welcoming one in which just about everyone can participate safely, easily and have an awful lot of fun while they're doing it." In particular, MMIC wants to speak to those people who have often thought that they would like to ride - the kind of person who, though he or she doesn't now own a motorcycle, makes the effort to visit motorcycle shows or occasionally drops in on a dealer's showroom to check out the new models. And that's where these free brochures will be made available. In particular, at the major motorcycle shows look for the brochures to be displayed at the MMIC booth. They can also be downloaded from this website, in the form of printer-friendly PDFs.
Remember, keep the rubber side down and a smile on your face.