March 7, 2023
Motorcycle & Moped Industry Council
3000 Steeles Avenue East
Suite 201 Markham, Ontario
Toll free: 877-470-6642
March 2, 2023
The Motorcycle & Moped Industry Council, originally founded in 1971, is a national, non-profit, trade association which represents the responsible interests of the major motorcycle and scooter manufacturers, as well as the manufacturers, distributors and retail outlets of motorcycle and scooter-related products and services in Canada.
The member companies of the MMIC account for approximately 90 percent of all the new on-road motorcycles and scooters sold in Canada. The MMIC is funded entirely by its Members and Industry Partners and by the programs and services it offers.
Membership in the association is limited to those organizations engaged in the business of manufacturing and/or distributing whole motorcycles, mopeds or scooters in Canada.
Industry Partners are those organizations engaged in the business of manufacturing and/or distributing whole motorcycles, mopeds or scooters in Canada, as well as motorcycle-related aftermarket products and services
Motorcycle & Moped Industry Council – Members
Membership in the association is limited to those organizations engaged in the business of manufacturing and/or distributing whole motorcycles, mopeds or scooters in Canada. The Board of Directors of the MMIC may, by resolution, admit as a new member any organization fulfilling the necessary criteria, having received a written request for membership.
Benefits of MMIC membership
Fee Structure of MMIC Membership
The fee structure for members in the MMIC is based on three criteria – an annual due; a per unit wholesale amount; and a wholesale dollar amount based on each company’s percentage of total wholesale dollar. Member company fees are reviewed and approved each year by the Board of Directors during the budget process. The fiscal year of the MMIC is from January 1st to December 31st. As well, there is a per unit fee on street legal motorcycles and scooters to financially support the Motorcyclists Confederation of Canada.
The main operating committee of the MMIC is the Executive Committee. It meets approximately four times each year. The Executive Committee reports to the Board of Directors, which meets at least once each year. The Technical Standards and Compliance Committee, the Policy and Government Relations Committee meet approximately three to four times per year depending on the urgency and importance of the subjects being discussed.
December 7, 2022
FOR IMMEDIATE RELEASE
Wednesday December 7th, 2022
Markham, ON: MMIC, COHV and PSS appoint Landon French as Interim CEO
The Boards of Directors of The Motorcycle and Moped Industry Council (MMIC), The Canadian Off-Highway Vehicle Distributors Council (COHV) and Power Sport Services (PSS) announced today the appointment of Landon French, as Interim CEO, effective immediately. This announcement comes on the heels of Bianca Kennedy’s recent resignation as the President of the MMIC, COHV and PSS, effective January 2, 2023.
“On behalf of the Boards of Directors of the MMIC, COHV and PSS, I would like to thank Bianca for her leadership and accomplishments during her tenured career with the organizations” MMIC Chair Andrew Fletcher said. “As the Boards of Directors turn their attention toward recruiting a permanent chief staff officer for the organizations, we are extremely pleased that Landon has accepted the role of Interim CEO. His proven track-record of success, in both the not-for-profit and for-profit sectors, as well as his experience in the powersports industry, makes him the ideal candidate to lead the organizations during this time of transition”.
An entrepreneur at heart, Landon’s work history has seen him grow brand value for large enterprises, small businesses and governments in Canada, the United States and Asia. Formerly director of operations for two Ontario premiers, Landon has held senior executive roles at TELUS and Canadian Tire and was CEO of the Ontario Federation of Snowmobile Clubs. He has a great deal of experience in sports marketing, events and Canadian politics managing successful local and national campaigns.
Landon holds a MBA (Public Relations) from Royal Roads University, and a MA in Canadian Studies from Carleton University. He received the Queen’s Golden Jubilee Medal for his leadership of Queen Elizabeth’s Golden Jubilee Royal Visit to Canada in 2002. Landon also received the Royal Roads University Chancellor’s Award for Academic Excellence in Public Relations and Communications and has received several Canadian sports marketing awards. He was also founding CEO of the Sandbox Project and Together We Stand Foundation.
Landon is an avid powersports rider and lives with his family in Muskoka.
“I’m excited to help the MMIC, COHV and PSS create future stability and growth” stated Landon. “I have seen the positive impact of these organizations on the powersports sector, and I look forward to working with the industry again as it continues to prioritize advocacy, market expansion and the return of The Motorcycles Shows.”
About the Motorcycle & Moped Industry Council (MMIC):
The Motorcycle & Moped Industry Council, originally founded in 1971, is a national, non-profit, trade association which represents the responsible interests of the major motorcycle and scooter manufacturers, as well as the manufacturers, distributors and retail outlets of motorcycle and scooter-related products and services in Canada. The member companies of the MMIC account for approximately 90 percent of all the new on-road motorcycles and scooters sold in Canada. The MMIC is funded entirely by its Members and Industry Partners and by the programs and services it offers.
About the Canadian Off-Highway Vehicle Distributors Council (COHV):
The Canadian Off-Highway Vehicle Distributors Council (COHV) is a national, non-profit trade association that represents the manufacturers and distributors of off-road motorcycles, all-terrain vehicles, and recreational off-highway vehicles (ROVs) and related products and services in Canada. COHV remains dedicated to the fundamental aspects of ATV and Off-Highway Vehicle safety.
About Power Sport Services (PSS):
Power Sport Services™ (PSS) is the operating name of 8061246 Canada Inc., a wholly owned subsidiary of the Motorcycle & Moped Industry Council (MMIC) and the Canadian Off-Highway Vehicle Distributors Council (COHV). Power Sport Services™ focuses on innovation and leading-edge management of the motorcycle, OHV and power sport vehicle shows and the Open Road Motorcycle Insurance program.
Landon French, Interim CEO
Motorcycle & Moped Industry Council
Bianca Kennedy, President
Motorcycle & Moped Industry Council
June 30, 2021
The Motorcycle & Moped Industry Council would like to take this opportunity to wish you and those who are close to you a very happy Canada Day 2021. This would be an excellent day to get out and explore this great nation.
November 24, 2016
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November 24, 2016
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We do not gather personal information about you except that which you provide us for input and storage in our membership database. Storage of this information is password secure. Only such information as you give authorization will be displayed in the on-line database for our membership. Visitors to the MMIC site do not have access to this database. Certain members involved with MMIC initiatives i.e. MMIC Association and its committees, etc. will be given specific notice before gathering and/or displaying any personal information, i.e. name, photo or e-mail address. We will explain what information is being gathered and how it will be used. You have the right to refuse to have this information gathered, displayed or transferred for marketing purposes.
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November 18, 2016
October 7, 2015
October 1, 2015
Contact Information for the Motorcycle & Moped Industry Council
Motorcycle & Moped Industry Council
Contact MMIC Staff
|Director of Communications|
|Manager of Information Systems and Websites|
|Manager of Policy and Government Relations|
|Technical Standards and Compliance|
|Regarding The Motorcycle Shows||Laurie Paetz|
|Rider Federations & Industry Partner Services|
|Director of Finance, Statistics & Administration||Jane Meng|
|Manager of Statistics and Finance||Verina Muharremi|
October 1, 2015
Motorcycle & Moped Industry Council Programs and Services
We have expanded our monthly sales information. New street bike sales will be provided by cc size and type, (touring, sport and custom-classic), exclusive to MMIC & COHV members and industry partners. You will also receive a twelve-month running total of sales for each category of street motorcycle. You can see this information on the members-only section of the website or it will be mailed to you each month.
The MMIC and COHV will continue to provide all of its timely services to help you target your market even better. Monthly sales statistics and market trends, detailed annual industry statistics, pertinent legislative information and a monthly newsletter will help your company position itself better and more effectively. Information is power. Good, timely information is the powerful advantage you need to penetrate the market, increase sales and make even more money.
A strong voice is crucial to the success of any industry. Over the years MMIC and COHV have established excellent credibility with the various governments in this country. This ensures that we are taken seriously and that our positions are respected. By joining the MMIC and COHV you are doing your part to ensure that the interests of your industry will continue to be well represented to senior government officials.
We have expanded our website to include a members-only section which contains the most recent newsletters, specially tailored reports, and hot-off-the-press regulatory information. An employment section for finding specialized motorcycle-knowledgeable staff has also been added to assist your business at no additional charge.