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The Motorcycle & Moped Industry Council (MMIC) announces the appointment of their new president.

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Bianca Kennedy, President
Bianca Kennedy, President

Markham, ON:  The Board of Directors of the Motorcycle and Moped Industry Council (MMIC), the Canadian Off-Highway Vehicle Distributors Council (COHV) and Power Sport Services (PSS) announced today the appointment of long-time employee Bianca Kennedy to President of the organizations, effective immediately. Kennedy is succeeding Michelle O’Hara who announced her resignation in May of 2022.

Bianca has been with the organization since 2013, recently as the Director of Market Expansion and Events. She has been instrumental in the development of strategic initiatives and campaigns to grow the on-road motorcycle, and off-highway vehicle sectors. As a strategic thinker and tactical executor, Bianca brings a wide range of skills to the organizations, specifically in marketing and communications, business development, public and government relations, financial management, and cross-functional team management. In addition to her varied skill set, Bianca is completely bilingual, which ensures the highest level of service and efficacy across all stakeholders.

Named by BizBash in 2021 as one of Canada’s most influential leaders in the events’ sector, Bianca is known as an industry trailblazer that accelerates relationships and commerce, while building community, through engaging brand experiences.

Andrew Fletcher, Chair of MMIC stated “Over the last two years we have seen a surge in motorcycling and off-highway riding among existing, returning and new riders.  As the MMIC, COHV and PSS continue to take action to build on this momentum, I am pleased that Bianca has accepted the role of President of the organizations.  Bianca’s proven leadership success, combined with her extensive experience in both the not-for-profit and for-profit sectors, uniquely positions her to deliver on the industry’s mission to protect, promote and grow motorcycling and off-highway riding in Canada.  On behalf of the Boards of Directors, I am very pleased to welcome her in her new role.”

Since joining the team at PSS and The Motorcycle Shows in 2013, Bianca has consistently delivered year-over-year growth by building valuable partnerships and implementing forward-thinking initiatives, with a focus on innovation, expansion, and inclusion.  Additionally, Bianca served as President of The Canadian Association of Exposition Management, from June 2020 to June 2022.  Under her leadership, the exhibition industry rallied together like never before to collaborate with government on strategies and solutions to ensure the sector’s survival and recovery. During her tenure, she successfully refocused the Association’s strategic priorities to better serve its members and the industry-at-large.  This included advocating for the safe and responsible reopening of exhibitions, securing sector-specific funding for businesses in the hard-hit trade show industry and positioning the Association as the central information hub for industry members. 

“I am thrilled to be taking on this new level of leadership responsibility with the MMIC, COHV and PSS.  stated Bianca. “As an avid rider myself, I am extremely passionate about preserving and promoting motorcycling and off-highway riding, as well as growing ridership.  It’s an incredible time for our industry. The future of powersports is even more inclusive, innovative and expansive than ever before.  Together with our visionary Boards of Directors and our talented team of staff, I look forward to further building the organisations’ successes in advocacy, events, market expansion and member services.

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About the Motorcycle & Moped Industry Council (MMIC):
The Motorcycle & Moped Industry Council, originally founded in 1971, is a national, non-profit, trade association which represents the responsible interests of the major motorcycle and scooter manufacturers, as well as the manufacturers, distributors and retail outlets of motorcycle and scooter-related products and services in Canada. The member companies of the MMIC account for approximately 90 percent of all the new on-road motorcycles and scooters sold in Canada. The MMIC is funded entirely by its members and Industry Partners and by the programs and services it offers.

About the Canadian Off-Highway Vehicle Distributors Council (COHV):
The Canadian Off-Highway Vehicle Distributors Council (COHV) is a national, non-profit trade association that represents the manufacturers and distributors of off-road motorcycles, all-terrain vehicles, and recreational off-highway vehicles (ROVs) and related products and services in Canada. COHV remains dedicated to the fundamental aspects of ATV and off-highway vehicle safety.

About Power Sport Services (PSS):
Power Sport Services™ (PSS) is the operating name of 8061246 Canada Inc., a wholly owned subsidiary of the Motorcycle & Moped Industry Council (MMIC) and the Canadian Off-Highway Vehicle Distributors Council (COHV).  Power Sport Services™ focuses on innovation and leading-edge management of the motorcycle, OHV and power sport vehicle shows (The Motorcycle Shows) and the Open Road Motorcycle Insurance program.

Contact:

Bianca Kennedy, President
Motorcycle & Moped Industry Council
bkennedy@mmic.ca
514-299-0262

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Happy Canada Day from MMIC

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The Motorcycle & Moped Industry Council would like to take this opportunity to wish you and those who are close to you a very happy Canada Day 2021. This would be an excellent day to get out and explore this great nation.

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Legal Terms and Conditions

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MMIC is the copyright owner of everything on this site and no portion of this site, including but not limited to the text, images, audio or video, may be used in any manner, or for any purpose, without MMIC’s express written permission, except as provided for herein. Without in any way waiving any of the foregoing rights, you may download one copy of the material on this site for your personal, non-commercial home use only, provided you do not delete or change any copyright, trademark or other proprietary notices. Modification or use of the material on this site for any other purpose violates MMIC’s legal rights.

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Privacy Policy

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Privacy Policy
Terms of Use
General
These terms and conditions, as well as the Contract Terms that may apply to Clients ordering products or services on the Site, shall be governed by the laws in force in the country of Canada without regard to conflict of laws. You irrevocably submit to the non-exclusive jurisdiction of the courts located in the country of Canada. You agree that the provisions of the United Nations Convention on Contracts for the International Sale of Goods shall not apply. If any provision hereof is held by a court of competent jurisdiction to be invalid, it shall be severed and the remaining provisions shall remain in full force without being invalidated in any way. The parties hereto are independent contractors. These Terms of Use and any additional terms are not intended to create a partnership, joint venture, or agency relationship between the parties. Except for any additional terms, or any written agreements with SITE OWNER that expressly reference these Terms of Use, this is the entire agreement between you and SITE OWNER relating to the matters contained herein and shall not be modified except in writing by SITE OWNER.
Privacy Statement

MMIC is dedicated to protecting the privacy of members and visitors to its website.

Personal Information
We do not gather personal information about you except that which you provide us for input and storage in our membership database. Storage of this information is password secure. Only such information as you give authorization will be displayed in the on-line database for our membership. Visitors to the MMIC site do not have access to this database. Certain members involved with MMIC initiatives i.e. MMIC Association and its committees, etc. will be given specific notice before gathering and/or displaying any personal information, i.e. name, photo or e-mail address. We will explain what information is being gathered and how it will be used. You have the right to refuse to have this information gathered, displayed or transferred for marketing purposes.
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This statement does not apply once you link to another site. At that time you are subject to the privacy and terms of use of the new site.

Non-Personal Information
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Our sole use of this information is for statistical analysis, to assist us in making our site more useful and user-friendly to members and visitors. We may disclose this non-personal information to third parties, i.e. sponsors, clients or job advertisers and/or use it for auditing purposes. Again, this information is of a very general nature, it does not include personal, identifying details.
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Contact MMIC

MMIC Information

Contact Information for the Motorcycle & Moped Industry Council

Motorcycle & Moped Industry Council
3000 Steeles Avenue East
Suite 201 Markham, Ontario
L3R 4T9
Tel: 416-491-4449 Fax: 416-493-1985
Toll free: 877-470-MMIC (6642)

Contact MMIC Staff 
General Contact
Director of Communications
Manager of Information Systems and Websites
Manager of Policy and Government Relations
Technical Standards and Compliance
Regarding The Motorcycle Shows Bianca Kennedy
Rider Federations & Industry Partner Services
Director of Finance, Statistics & Administration Jane Meng
Manager of Statistics and Finance Verina Muharremi
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Programs and Services

MMIC Information

Motorcycle & Moped Industry Council Programs and Services

Retail Sales Information

We have expanded our monthly sales information. New street bike sales will be provided by cc size and type, (touring, sport and custom-classic), exclusive to MMIC & COHV members and industry partners. You will also receive a twelve-month running total of sales for each category of street motorcycle. You can see this information on the members-only section of the website or it will be mailed to you each month.

Critical Market Information

The MMIC and COHV will continue to provide all of its timely services to help you target your market even better. Monthly sales statistics and market trends, detailed annual industry statistics, pertinent legislative information and a monthly newsletter will help your company position itself better and more effectively. Information is power. Good, timely information is the powerful advantage you need to penetrate the market, increase sales and make even more money.

Effective Representation

A strong voice is crucial to the success of any industry. Over the years MMIC and COHV have established excellent credibility with the various governments in this country. This ensures that we are taken seriously and that our positions are respected. By joining the MMIC and COHV you are doing your part to ensure that the interests of your industry will continue to be well represented to senior government officials.

Expanded Website Services

We have expanded our website to include a members-only section which contains the most recent newsletters, specially tailored reports, and hot-off-the-press regulatory information. An employment section for finding specialized motorcycle-knowledgeable staff has also been added to assist your business at no additional charge.

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Issues of Public Interest

MMIC Information

Issues of Public Interest at Motorcycle & Moped Industry Council

Safety

The MMIC funds and promotes motorcycle and scooter rider training and safety research. In particular, the MMIC provides logistical and financial support for recognized rider training programs across Canada.

Environment

Motorcycles and scooters distributed by MMIC member companies meet all Environment Canada and Transport Canada emission standards. The industry is committed to reducing motorcycle and scooter exhaust emissions using the best available technology economically achievable.

Motorcycles and scooters distributed by MMIC member companies meet all Environment Canada emission standards. The industry is committed to reducing motorcycle and scooter exhaust emissions using the best available technology economically achievable.

Sound Emissions

MMIC member companies’ products meet all Transport Canada sound emission standards. The industry is working with provincial ministries to develop consistent sound emission policies across the country. The industry is committed to continue to reduce sound emissions.

Fuel Efficiency

Motorcycles and scooters are one of the most fuel-efficient forms of transportation available. The industry is committed to further increasing fuel-efficiency and developing new technology to benefit consumers.

Socially Responsible

Motorcycles and scooters use less resources, have less impact on infrastructure, take up less space and are a safe and affordable means of transportation. Motorcycles and scooters can be operated by people of all ages, various levels of physical fitness and by people of all income levels. Riding a motorcycle or scooter is a healthy, inclusive, socially responsible activity.

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Major Activities

MMIC Information

Motorcycle & Moped Industry Council’s Major Activities

  • serve as a forum to identify and act on issues of importance to the motorcycle and scooter communities;
  • monitor and respond to changes in legislation and regulations affecting the use of on-road and off-road motorcycles and scooters;
  • make representations to the senior levels of government on behalf of its members and affiliate members;
  • act as a statistical gathering base for the industry; and
  • develop and offer group programs to serve dealers and motorcycle and scooter riders.