August 27, 2020
The member companies of the MMIC account for approximately 95% of all the new on-road motorcycles and scooters sold in Canada, while COHV member companies account for approximately 90% of the new recreational off highway vehicles, all-terrain vehicles and off-road motorcycles sold in Canada. The MMIC and COHV are funded entirely by their members, industry partners and the programs and services they offer.
Over 127,196 new units of motorcycles, scooters and OHVs plus parts and accessories were sold during
2021. When combined with part and accessories the result was an estimated retail value of $1,912,786,000. Motorcycles and scooters accounted for 56.89% of total new units sold, while OHVs made up the remaining 43.11%.
MMIC Member Companies:
July 19, 2016
The Motorcycle & Moped Industry council is pleased to present you with our complimentary monthly Canadian Motorcycle and Off-Highway Vehicle retail sales reports via our monthly industry digest Canada Now.
The reports are prepared by our Director of Communications, David Grummett.
The sales data in the reports in generated by our Manager of Statistics and Finance, Verina Muharremi .
July 19, 2016
You ride. We ride. The Open Road program was designed to provide an easy, cost effective means to acquire insurance for you, the motorcyclist.
Open Road Motorcycle Insurance is the only insurance program endorsed by all of the major motorcycle distributors in Canada. This program is owned by Power Sports Services (PSS). PSS is a subsidiary of the Motorcycle & Moped Industry Council (MMIC) and the Canadian Off-Highway Vehicle Distributors Council (COHV).
“Insurance for motorcyclists by motorcyclists” what does that mean? It means Open Road’s goal is to offer you more choice to get you lower insurance premiums. Save you money with friendly, helpful service.
For convenience and additional discounts you have the option to add your home and automobile policies. Open Road insures you – the motorcyclist, not just the motorcycle. This means we can insure your street bike, dirt bike, ATV and Side-by-Side plus your home and your other automobile. Adding other coverage opens the door to more insurance companies that would prefer to insure your bike as part of a greater portfolio. This can lead to greater savings!
My Insurance Brokers (MIB) are the licensed professionals that facilitate the Open Road program and provide you with the exceptional service they are renowned for.
Visit the Open Road website to get a quote!
July 18, 2016
Even before you have purchased a motorcycle, the best way you can learn about motorcycling is from the experts. Whether you are new to motorcycling or returning to an old passion, you will benefit from a motorcycle Rider Training course. And, yes, the motorcycle is supplied for the basic learner’s course. As well, as an added bonus, you may qualify for savings on your motorcycle insurance!
MMIC supports motorcycle rider training programs across Canada. The MMIC believes that rider training is one of the best ways, if not the best way, to learn how to ride a motorcycle.
All recognized rider training programs have certain characteristics in common:
To get started you need to understand the following:
General Guidelines for Rider Training Courses
For those who are inexperienced, or for those with some experience but require basic licensing, or for those of you who are returning to the sport after an extended absence, we recommend:
Introductory Riding Basics Programs
These basic training programs are a comprehensive 18-hour experience to give you necessary motorcycle handling skills. They are conducted away from traffic on motorcycles that the course provides. They are geared toward personal coaching and a relaxed approach to put you at ease while also challenging you.
The typical course is scheduled on a weekend or two week days. The weekend starts Thursday or Friday evening with a three-hour classroom discussion of risk factors and basic riding strategies.During the course you will ride a series of exercises that builds one skill after another until you have a sense of control and accomplishment.
The program concludes on the afternoon of the second day with an on-site riding exercise to meet provincial ministry standards. If you are successful, the riding school is authorized by the ministry to issue you a certificate for your next level of motorcycle licence (in applicable provinces).
Advanced Training: Riding Strategies Programs
For those motorcyclists who presently have your probationary licence and need to obtain your full motorcycle licence, or who want a higher comfort level in traffic, we recommend Advanced Training.
This higher level training program qualifies you to obtain your full motorcycle licence in many provinces. Advanced training assumes that you have basic motorcycle handling skills in traffic. It fine-tunes your traffic observation and management practices on your own motorcycle in a real traffic environment.
The training differs from province to province and usually involves a minimum of nine to fifteen hours.
The ratio riders to each instructor is small and ranges around three or four to keep your learning intimate and relaxed. Typically, training will take place on Friday evening and either a Saturday or Sunday.
This course is enjoyable for the camaraderie of group riding, and especially for the development of confidence in your skills.
Questions to Ask Before You Register
We know from our students what contributes to an enjoyable and effective learning experience. Ask about:
November 23, 2015
British Columbia Graduated Motorcycle Licensing
The province of British Columbia maintains up-to-date information regarding their graduated motorcycle licensing online. You can get information regarding British Columbia’s Graduated Motorcycle Licensing from the province’s website by following this link.
Alberta Graduated Motorcycle Licensing
The province of Alberta has information about Alberta Graduated Motorcycle Licensing at www.servicealberta.gov.ab.ca/drivers-licence.cfm . Transportation Alberta also offers downloadable drivers guides at www.transportation.alberta.ca/531.htm .
Saskatchewan Graduated Driver’s Licensing Program
The province of Saskatchewan has published some details relating to their Graduated Licensing regulations online. Please visit the website of the province of Saskatchewan.If you have any questions with regards to the Graduated Driver’s Licensing Program please call SGI toll free at 1-800-667-9868.
Manitoba Graduated Motorcycle Licensing
Manitoba’s Graduated Licensing Requirements for Motorcyclists are located online at the province’s website. You can obtain Graduated Licensing Information for the province of Manitoba by following this link to the province of Manitoba’s website.
Ontario Graduated Motorcycle Licensing
The province of Ontario maintains information about Graduated Licensing online via their website. Ontario’s Graduated Licensing Information is available online via their website.
Quebec Graduated Motorcycle Licensing
The province of Quebec maintains a webste where you can learn about Graduated Licensing and motorcycles. Quebec’s graduated licensing information is available via their website.
New Brunswick Graduated Motorcycle Licensing
The province of New Brunswick has prepared an english version of its Driver’s Handbook, available for quick download in the PDF document format. This handbook describes all levels of graduated motorcycle licensing in New Brunswick and tells you how to begin the licensing process as a perspective motorcyclist. The manual is available for convenient download here.
Nova Scotia Graduated Licensing
Information for the province of Nova Scotia’s Graduated Licensing program is available online via the Service Nova Scotia website.
Newfoundland Graduated Motorcycle Licensing
The province of Newfoundland runs an informative and publicly accessible website where they are pleased to provide you with up-to-date information about their motorcycle Graduated Licensing regulations. You can obtain Graduated Licensing information from the province of Newfoundland’s website:
Prince Edward Island Graduated Motorcycle Licensing
The province of Prince Edward Island runs the infoPEI website where they are pleased to provide you with up-to-date information on their motorcycle Graduated Licensing regulations. Please visit the InfoPEI Website.
Yukon Graduated Licensing
The Yukon Territory has a graduated Driver Licensing (GDL) Program. Information about the program is available through this site
Northwest Territories Graduated Motorcycle Licensing
The province of the Northwest Territories runs an informative and publicly accessable website where they are pleased to provide you with up-to-date information on their motorcycle Graduated Licensing regulations.For more information about Graduated Licensing in the Northwest Territories please visit their website.
Nunavut Motorcycle Licensing
Nunavut does not have a graduated licensing program. For information about general driver’s licensing please click here.
October 1, 2015
Contact Information for the Motorcycle & Moped Industry Council
Motorcycle & Moped Industry Council
Contact MMIC Staff
|Director of Communications|
|Manager of Information Systems and Websites|
|Manager of Policy and Government Relations|
|Technical Standards and Compliance|
|Regarding The Motorcycle Shows||Bianca Kennedy|
|Rider Federations & Industry Partner Services|
|Director of Finance, Statistics & Administration||Jane Meng|
|Manager of Statistics and Finance||Verina Muharremi|
October 1, 2015
Motorcycle & Moped Industry Council’s Major Activities
October 1, 2015
Motorcycle and Moped Industry Council – Who We Are
The Motorcycle & Moped Industry Council, originally founded in 1971, is a national, non-profit, trade association which represents the responsible interests of the major motorcycle and scooter manufacturers, as well as the manufacturers, distributors and retail outlets of motorcycle and scooter-related products and services in Canada. The member companies of the MMIC account for approximately 90 percent of all the new on-road motorcycles and scooters sold in Canada. The MMIC is funded entirely by its Members and Industry Partners and by the programs and services it offers.
MMIC’s Members and Industry Partners
Motorcycle & Moped Industry Council Members
Membership in the association is limited to those organizations engaged in the business of manufacturing and/or distributing whole motorcycles, mopeds or scooters in Canada.
Motorcycle & Moped Industry Council – Our Industry Partners
Industry Partners are those organizations engaged in the business of manufacturing and/or distributing whole motorcycles, mopeds or scooters in Canada, as well as motorcycle-related aftermarket products and services