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September 21, 2015

Ipsos Poll Findings Show Over Three-Quarters Believe That Gov’t And Power Sport Organizations Should Work Together To Enhance Mutually Beneficial Goals

TORONTO, Sept. 21, 2015 /CNW/ – According to an Ipsos Public Affairs poll 73% of Canadians believe that recreational power sports perform well in contributing to quality of life and leisure. Just over half of Canadians expressed favourable opinions toward ATVing, snowmobiling, off-road motorcycling and 4×4 off-roading with the highest levels of support in Quebec.

These are the findings of an Ipsos poll of 2,006 Canadians conducted in August of this year (https://ipsos-na.com/news-polls/pressrelease.aspx?id=6994). The results were revealed by Ipsos Global CEO, Darrell Bricker at the kick-off to the first ever national power sports industry conference.

Bob Ramsay, President of the COHV was pleased to learn that “Almost one-third of Canadians are interested in participating or watching power sports and that one-quarter would want to join a power sports club.” Ramsay was also interested in poll results that concluded, “The greatest opportunity for expansion appears to be in 4X4, off-road motorcycling and side-by-side ROVs.”

“With so many Canadians expressing favourable impressions of power sports and a willingness to give them a try our industry has a promising future,” said Ed Klim, President of the International Snowmobile Manufacturers Association. “It’s clear that manufacturers, retailers and rider organizations have a real opportunity to grow their customer base and membership levels.”

In his presentation, Bricker noted that forty percent of Canadians have participated in at least one power sport activity. Other notable takeaways from the survey results were:

  • Over three-quarters support the use of sport vehicle registration fees to be used to enhance trails for power sports.
  • Over three-quarters believe that Gov’t and power sport organizations should work together to enhance mutually beneficial goals.
  • 40% are interested in participating in the future, including 12% who have never tried
  • Greatest barriers to participating more: affordability and having friends to go with

The Canadian Off-Highway Vehicle Distributors Council (COHV) and its member manufacturers in partnership with the International Snowmobile Manufacturers Association (ISMA) are holding this exciting national two day conference where respected leaders from industry, government, media and stakeholders from around the world are gathering together to exchange ideas, discuss best practices, and forge stronger partnerships to help drive the future of Canada’s power sports industry.

SOURCE Canadian Off-Highway Vehicle Distributors Council (COHV)

Image with caption: “Powered Up and Beyond (CNW Group/Canadian Off-Highway Vehicle Distributors Council (COHV))”. Image available at: https://photos.newswire.ca/images/download/20150921_C5107_PHOTO_EN_502660.jpg

For further information: Jeff Bangs, 416-571-4013, jeff@pathwaygroup.com