MEDIA ADVISORY: EXCLUSIVE MEDIA PREVIEW FOR THE MOTORCYCLE SHOW-TORONTO, FRIDAY, FEBRUARY 17
TORONTO (February 9, 2017) – Toronto will be center-stage for Canada’s motorcycle industry, Friday, February 17 to Sunday, February 19, as the world’s top brands showcase their newest products to enthusiasts at the Enercare Centre, Exhibition Place, during the 2017 Motorcycle Show-Toronto presented by Dalton Timmis Insurance.
This is the 30th edition of Ontario’s biggest motorcycle manufacturers’ show, and much like the auto show, will showcase the industry’s latest technical innovations for motorcycles, ATVs, side-by-sides and scooters, along with riding gear, accessories and travel destinations. In addition to the more than 500 bikes on display, there will be thrilling stunt shows, beginner riding lessons for children, a special night for female riders, and draws to win a new motorcycle and a European riding vacation.
We are hosting an exclusive media preview on the morning of the show opening, with access to tour the manufacturers’ exhibits, take photos and videos of the new models, and meet with company representatives.
Here are the details:
| Date: | Friday, February 17, 2017 |
| Location: | Enercare Centre, Hall B, Exhibition Place, 100 Princes’ Blvd., Toronto, ON |
| Schedule: | |
| 9:30 am | Media Registration (Media Centre, Salon 107) |
| 10:00 am – 11:55 am | Exclusive Media Show Preview |
| 10:00 am – 11:00 am | Harley-Davidson Canada announcement & media availability with Managing Director, Ignacio Isusi |
| 11:00 am – 12:00 pm | Ducati North America Presentation with CEO, Jason Chinnock, and the Canadian debut of the 1299 Superleggera – the fastest production motorcycle in the company’s 91-year history |
| 12:00 pm | Show Opens to Public |
(Please note: Media Credentials required for access to preview and company announcements)
For media credentials and show information:
| Jerry Priddle Accelerate Marketing & Communications | ||
| (E) jerrypriddle@accelmc.com | (O) 905-554-9491 | (C) 416-312-9491 |
For industry related information:
| Jo-Anne Farquhar Motorcycle & Moped Industry CouncilPower Sport Services | ||
| (E) jfarquhar@mmic.ca | (O) 416-491-4449 | (C ) 416-996-9207 |
– 30 –
Show Details: Show hours are: Friday, February 17 (noon – 9 pm); Saturday, February 18 (10 am – 8 pm); Sunday, February 19 (10 am – 5 pm). For Show features, ticket prices, and info visit www.torontomotorcycleshow.ca. Discounted advance tickets are on sale now through the website’s online box office and at select Ontario dealers.
The Motorcycle Show-Toronto presented by Dalton Timmis Insurance is produced by Power Sport Services. This is the Show where enthusiasts will get their first live look at the new 2017 motorcycle, scooter, ATV and side-by-side models set in impressive displays from the biggest brands in the business, including Aprilia, BMW Motorrad, Can-Am BRP, Harley-Davidson, Ducati, Honda, Husqvarna, Indian, Kawasaki, KTM, Moto Guzzi, Piaggio, Polaris, Suzuki, Triumph, Vespa, Victory and Yamaha.
ABOUT DALTON TIMMIS INSURANCE
Headquartered in Ancaster, Ontario, the Dalton Timmis Insurance Group is known across Canada as an innovative brokerage that provides specialty insurance products and programs, including its Home for Chrome Motorcycle division, Commercial, Transportation and Personal Insurance divisions. Dalton Timmis Insurance was ranked one of eight Canadian Brokerages to make the top 150 Brokerages in the World in 2013 by Canadian Underwriter Magazine. Their Home for Chrome Motorcycle division is the presenting sponsor of the Calgary, Edmonton, Vancouver, Toronto and Moncton Motorcycle Shows.
ABOUT POWER SPORT SERVICES
Power Sport Services (PSS) is a wholly-owned subsidiary of the Motorcycle & Moped Industry Council (MMIC) and the Canadian Off-Highway Vehicle Distributors Council (COHV). PSS owns and produces seven premiere motorcycle and ATV shows held annually in Calgary, Edmonton, Moncton, Montreal, Quebec City, Toronto and Vancouver.